So how do we approach naming? The heart of our process is still a Namestorm, just like we originally did way back for Family Mix.

The name should give you some indication of the type of audio in the playlist in order to help you make a decision.

Some playlists are meant to give you a feeling of nostalgia (Time Capsule) while others aim to give you info, like the latest headlines (Daily Drive). Help you decide if you want to listen to it The name needs to give some signal to that, and whether the music in it is new or familiar to you. A personalized playlist name needs to:Ī playlist can contain music, podcasts, or a mix of both. The names of our personalized playlists need to give a glimpse of what’s inside that magic package of songs (or podcasts!).

Once these playlists are created and the content in it is approved, the playlist's cover art, description, and name are key to communicating what it is and why you should listen to it.Ī name needs to be memorable and engaging, but it also has to function. These playlists are created by algorithms and assessed by humans before you listen to them on Spotify. The Personalization (PZN) team, has its own portfolio of playlists that are made just for you, like Discover Weekly, Daily Mix, Release Radar, and Your Top Songs. Some are made by Spotify users, some created by our own-in-house music experts called editors, and some are a blend of human expertise and algorithms. There are over 4 billion playlists to choose from on Spotify. We needed to think of our entire ecosystem of personalized sets, how the names would work together, and determine a way to document all the thought that went into this process. Brainstorming (or Namestorming) is still at the heart of how we name personalized playlists at Spotify, but as the number of made-for-you playlists has grown, we realized our process for naming them needed to evolve, too.

Spotify playlist name ideas