The? new Spotify website?is also simplified and looks well designed around their new brand logo style. Looking closely at the logo icon, the subtle shadows within the three wave?curves lifts the logo a little. The new logo has got rid of those huge serifs and bouncy ‘o’ and based the lettering on a professional font – (‘Avenir’ I think?). Maybe I was not their ‘typical’ younger audience that the old logo seemed to convey with it’s bouncy castle lettering – but it stopped me downloading the app. Similar to what? Microsoft?and? ITV?in the UK have done, Spotify has followed and I think it’s a step in the right direction.įirst impressions last so when I first came across Spotify a couple of year ago the logo put me off. There has been a trend lately for companies to simplify their logos and Spotify is one such well-known company who has recently updated their logomark and now appeal to a wider audience. Spotify’s new logo does all this – and quite elegantly. A logo mark that scales from a small mobile screen to a large advertising billboard and still be clearly recognised and it’s message communicated.

Not? dumbed-down?simple, but? ‘elegantly’?simple.

I have always as a logo designer followed my first basic rule when looking at logo design -? Keep It Simple.

Spotify logo guidelines